Post by account_disabled on Jan 11, 2024 10:04:30 GMT 2
, you should be. This is exactly the type of feature that we advertisers have been asking for and can benefit greatly from. BMM gives us more visibility and control over how we spend our money. (Check out Alan Mitchell’s blog post on using Modified Broad Match and its effect on CTR and CPC if you still need to get pumped up about trying out this new feature.)
Broad Match Modifier Explained
So who should use this exciting new feature?
Anyone who has been afraid to use Enhanced Broad Match (EBM) in the past because it’s too broad.
Anyone who is using Enhanced Broad Match today.
If you are an exact match and phrase match purist …
By requiring the actual word to appear in the user search query, BMM is a much safer option for those who have been worried about the pitfalls of using Enhanced Broad Match. BMM is still a wider net than Whatsapp Mobile Number List phrase match, but not nearly has wide as EBM, which requires diligent search query mining to minimize the risks.
If you’ve been looking for a way to increase your qualified traffic, BMM is a great new opportunity for hardcore exact and phrase match advertisers.
Creating new ad groups for keywords that you want more exposure on using the “+” modifier
You will want to set a lower CPC for the BMM version of your keyword to minimize ad-poaching
Take advantage of the new Google Analytics AdWords reports and watch your search queries closely for negatives
By creating new BMM ad groups, the results will be easier to compare to those of your existing ad groups. You will also get the added benefit of having your user search queries segregated from your existing ad groups, making it easier to mine for negative keywords (which will still be necessary).
If you are already using Enhanced Broad Match …
For those of us who are already widely using EBM, we could always use a little more control and visibility. EBM gives Google lots of latitude to spend your money—BMM takes that control and puts it back in the hands of the advertisers (where it should be).
Broad Match Modifier Explained
So who should use this exciting new feature?
Anyone who has been afraid to use Enhanced Broad Match (EBM) in the past because it’s too broad.
Anyone who is using Enhanced Broad Match today.
If you are an exact match and phrase match purist …
By requiring the actual word to appear in the user search query, BMM is a much safer option for those who have been worried about the pitfalls of using Enhanced Broad Match. BMM is still a wider net than Whatsapp Mobile Number List phrase match, but not nearly has wide as EBM, which requires diligent search query mining to minimize the risks.
If you’ve been looking for a way to increase your qualified traffic, BMM is a great new opportunity for hardcore exact and phrase match advertisers.
Creating new ad groups for keywords that you want more exposure on using the “+” modifier
You will want to set a lower CPC for the BMM version of your keyword to minimize ad-poaching
Take advantage of the new Google Analytics AdWords reports and watch your search queries closely for negatives
By creating new BMM ad groups, the results will be easier to compare to those of your existing ad groups. You will also get the added benefit of having your user search queries segregated from your existing ad groups, making it easier to mine for negative keywords (which will still be necessary).
If you are already using Enhanced Broad Match …
For those of us who are already widely using EBM, we could always use a little more control and visibility. EBM gives Google lots of latitude to spend your money—BMM takes that control and puts it back in the hands of the advertisers (where it should be).