Post by account_disabled on Sept 12, 2023 12:32:50 GMT 2
This is what Mehrotra said when she outlined Facebook's behavior regarding the distribution of this type of content.
If you have published multiple videos to promote your hotel - there are some interesting applications available to create them - remember to analyze their performance using the tools that Facebook makes available. Understanding which type is most appreciated by the users who follow you will allow you to insist on that path, thus producing content capable of generating interest and therefore broadening its reach.
More specifically, it seems that their organic diffusion is also influenced by their ability to enable the viewer to watch it all the way through.
“I would say that we look a lot at the probability Phone Number List that a user will watch all the content, so the main factor that really is important is understanding what the probability is that a person will interact with the content and watch it for a longer period of time. And then we also consider, secondly, what is the likelihood that a user will actually engage with a video, meaning that if they like it, they will share it, comment on it and tell their friends about it.”
Mehrotra therefore underlined the importance of giving them an engaging tone, which is capable of generating interest and interactions.
Captivating videos, how to do it?
We therefore welcome content capable of creating the conditions for intentional and faithful viewing until the end. How to do? If you decide, for example, to make a video that tells the story of the goodness of your restaurant, make the subject of your filming clear from the first moments - perhaps with a dish or with the chef - in such a way as to immediately capture attention and to get the message across to all those users who won't watch it all the way through. Starting from here, try to build a narrative that develops throughout its duration, in such a way as to encourage the viewer to watch it until the end.
It is very important that the content is native: if shared by other social networks, they will be penalized in terms of visibility. In this regard, Instagram, a social network owned by Facebook, recently declared that the Reels shared by TikTok will enjoy less diffusion.
Finally, creating long, high-quality clips will play a key role in gaining visibility.
If you have published multiple videos to promote your hotel - there are some interesting applications available to create them - remember to analyze their performance using the tools that Facebook makes available. Understanding which type is most appreciated by the users who follow you will allow you to insist on that path, thus producing content capable of generating interest and therefore broadening its reach.
More specifically, it seems that their organic diffusion is also influenced by their ability to enable the viewer to watch it all the way through.
“I would say that we look a lot at the probability Phone Number List that a user will watch all the content, so the main factor that really is important is understanding what the probability is that a person will interact with the content and watch it for a longer period of time. And then we also consider, secondly, what is the likelihood that a user will actually engage with a video, meaning that if they like it, they will share it, comment on it and tell their friends about it.”
Mehrotra therefore underlined the importance of giving them an engaging tone, which is capable of generating interest and interactions.
Captivating videos, how to do it?
We therefore welcome content capable of creating the conditions for intentional and faithful viewing until the end. How to do? If you decide, for example, to make a video that tells the story of the goodness of your restaurant, make the subject of your filming clear from the first moments - perhaps with a dish or with the chef - in such a way as to immediately capture attention and to get the message across to all those users who won't watch it all the way through. Starting from here, try to build a narrative that develops throughout its duration, in such a way as to encourage the viewer to watch it until the end.
It is very important that the content is native: if shared by other social networks, they will be penalized in terms of visibility. In this regard, Instagram, a social network owned by Facebook, recently declared that the Reels shared by TikTok will enjoy less diffusion.
Finally, creating long, high-quality clips will play a key role in gaining visibility.