Post by account_disabled on Mar 11, 2024 6:34:08 GMT 2
Pinterest, less than a year after its listing , is the most followed Western social network after those of the Facebook family. It can boast 322 million monthly active users (+28% compared to last year), most of which are outside the United States. Here the total audience includes 43% of those who access the network, in particular 80% of women with children aged between 18 and 64. In Italy Pinterest is used by 10 million people every month, according to official data shared by representatives of the platform during presentations in our country.
The main feature of the service is that 64% of its users are women and this makes India Mobile Number Data it particularly effective for all marketing activities aimed at this specific audience. From a demographic point of view, the most present population is those aged between 16 and 24, which represents 24% of its user base. Users who are 24-35 years old are 22% while at 20% we find both 36-44 year olds and 45-54 year olds. Those aged over 55 represent 14%. In short, on Pinterest you can find almost all age groups represented in a uniform manner, without any particular predominance.
pinterest 10 million Italian visitors Pinterest positions itself not as a social network, but as a useful service for taking care of one's passions, identifying trends and finding inspiration, often for future purchases. Ultimately it is useful in the first phase of the user's customer journey, so much so that the sales pitch recommends starting advertising planning on Pinterest months before the hoped-for closing of the sale, and then continuing it on search engines and social media. However, the challenges it faces are many. It is true that revenues in the last quarter grew by 28% compared to last year, but the future is linked above all to the ability to grow further among men and in regions where the connection is not optimal (Pinterest does not have a light version).
The main feature of the service is that 64% of its users are women and this makes India Mobile Number Data it particularly effective for all marketing activities aimed at this specific audience. From a demographic point of view, the most present population is those aged between 16 and 24, which represents 24% of its user base. Users who are 24-35 years old are 22% while at 20% we find both 36-44 year olds and 45-54 year olds. Those aged over 55 represent 14%. In short, on Pinterest you can find almost all age groups represented in a uniform manner, without any particular predominance.
pinterest 10 million Italian visitors Pinterest positions itself not as a social network, but as a useful service for taking care of one's passions, identifying trends and finding inspiration, often for future purchases. Ultimately it is useful in the first phase of the user's customer journey, so much so that the sales pitch recommends starting advertising planning on Pinterest months before the hoped-for closing of the sale, and then continuing it on search engines and social media. However, the challenges it faces are many. It is true that revenues in the last quarter grew by 28% compared to last year, but the future is linked above all to the ability to grow further among men and in regions where the connection is not optimal (Pinterest does not have a light version).