House as a bargaining chip

More and more employees appreciate additional forms of bonuses offered to them by their employers. The benefits that allow one to purchase an own property are an interesting alternative.



There are many reasons, why such a policy is beneficial not only Industry Email List for employees but for the companies as well. Currently, it is the strengthening of the position of the employee in the labor market is visible. Contemporary employees can choose between job posts and they are not eager to consider any random offer. In many cases, the employees have the last say and decide with whom they wish to work. As a result, a new challenge emerges for the companies – they have to attract the most talented specialists.





This means that caring for the best housing conditions is the valuable bargaining chip that attracts talented employees to search for employment at the selected company. The implementation by the brands of well-thought programs or housing funds is the most creative recruitment and marketing tool.





The support provided to employees during the process of purchasing their home supports the sense of solidarity and creates the image of the engaged employer, who wishes to provide the best conditions, not only professional ones.










Additionally, the housing provisions increase the loyalty of employees and their work satisfaction, which influences positively the retention rate and the general productivity of the company. The support provided strengthens the morale and engagement of employed staff, and their sense of security is connected to the awareness of possessing a place to live. This way the balance between private and professional life can be kept easily.





Connecting the housing programs with the local environment is another interesting solution. The proximity of the house to the workplace facilitates the everyday functioning of the employees by minimizing the time that has to be spent on travel and logistics of everyday duties.



Moreover, the stimulation of the housing market becomes a valuable tool that enables the revitalization of the neighborhood. Becoming the residents of the immediate surroundings of the company its employees contribute to the economic growth of the area, which at the same time becomes a main operational area for the business.