Post by account_disabled on Dec 7, 2023 11:54:32 GMT 2
In fact, employees extend its visibility to their personal networks, which often exceed those of the company in terms of number and variety; It can greatly enhance business authenticity and credibility. This is because employees are perceived as more reliable sources of information than traditional marketing channels; It helps improve audience engagement.
Employees' personal interactions with their network often generate more conversations and interactions, driving greater brand awareness and affinity than achieved by corporate communication Job Function Email List strategies on traditional channels . Obstacles in implementing employee advocacy: these are the challenges to overcome Despite its undoubted benefits, implementing an employee advocacy strategy is not without its challenges.
In fact, it is necessary: Overcome employee reluctance in taking on this new responsibility. It's not just about sharing company content on your social profiles, but you also need enthusiasm and conviction; Avoid violating privacy policies. This strategy can lead to confusion between the private and professional lives of the employee involved; Invest in skills development.
Employees' personal interactions with their network often generate more conversations and interactions, driving greater brand awareness and affinity than achieved by corporate communication Job Function Email List strategies on traditional channels . Obstacles in implementing employee advocacy: these are the challenges to overcome Despite its undoubted benefits, implementing an employee advocacy strategy is not without its challenges.
In fact, it is necessary: Overcome employee reluctance in taking on this new responsibility. It's not just about sharing company content on your social profiles, but you also need enthusiasm and conviction; Avoid violating privacy policies. This strategy can lead to confusion between the private and professional lives of the employee involved; Invest in skills development.